Sample Email for Disappointed Customer: How to Write a Professional Response

Do you ever receive emails from disappointed customers? It’s not a pleasant feeling, but it’s something that every business owner has to deal with at some point in their career. The good news is that how you respond can turn the situation around and leave the customer feeling satisfied with the outcome.

To help you out, we’ve gathered some sample emails that you can use as a template to respond to a disappointed customer. Keep in mind that these are just examples, so be sure to edit them as needed to fit your particular situation.

Sample email response to a disappointed customer:

Hello [Customer],

I wanted to reach out and address the concerns you shared with us in your recent email. First, I want to apologize for any inconvenience or frustration that you experienced. We always strive to provide the best possible service to our customers, and it sounds like we fell short in this instance.

That being said, I do want to assure you that we take your feedback seriously and are taking steps to ensure that this type of situation does not happen again in the future.

In the meantime, I would love the opportunity to make it up to you. I’m happy to offer a [discount/free product/etc.] to show our appreciation for your continued business. Please let me know if this is something you would be interested in.

Again, I’m sorry for any frustration this has caused, and I appreciate your patience as we work to make things right. Please let me know if there is anything else I can do to assist you.

Best,

[Your Name/Company Name]

The Perfect Structure for an Email to a Disappointed Customer

Dealing with an unhappy customer can be a tough and stressful situation for any business. It’s critical to get the tone and structure of your email right to ensure that you address the customers’ problems without making the situation worse. In this article, I’ll explain the best structure for a sample email for disappointed customers, using the writing style of Tim Ferriss.

1. Acknowledge the Customer’s Dissatisfaction: The first step is to acknowledge the customer’s dissatisfaction. Start your email with a sentence that shows empathy and understanding towards their situation. For instance, “I am sorry to hear that you had an unpleasant experience while using our product/service. We understand how frustrating this can be, and we are determined to make things right for you.”

2. Apologize and Take Responsibility: Once you’ve acknowledged the customer’s emotions, the next step is to apologize for the inconvenience caused. It’s also essential to take responsibility and admit any mistakes on your part that might have led to the situation. As Tim Ferriss, puts it, “Own the mistake, and the customer will own the resolution.” For example, “We apologize for any inconvenience we might have caused you. We take full responsibility for the issue, and we understand that it’s up to us to make things right.”

3. Provide a Solution: After apologizing and taking responsibility, the next step is to provide a solution that resolves the customer’s issue. Ensure that you provide a clear and concise plan that shows how you’ll resolve their problem. As Tim Ferriss recommends, “Offer value before requesting anything in return.” For instance, “We’re committed to making this right for you. Here’s what we plan to do to ensure that you’re satisfied:

  • Provide a full refund
  • Offer alternative products that may fit your needs better
  • Apologize on social media platforms where your experience was shared

4. Follow-Up: Finally, it’s essential to follow-up with the customer after your initial email to ensure that they’re satisfied with the solution. As Tim Ferriss puts it, “Be generous with your resources but conservative with your time.” For instance, “We hope that the proposed solution will work for you. If you have any further concerns or questions, please don’t hesitate to contact us, and we’ll be happy to assist you. We value your feedback, and we’re committed to providing excellent service to our customers.”

In conclusion, following this email structure will ensure that you address the customer’s concerns, empathize with their frustration, take responsibility for any mistakes made, and provide a clear and concise solution. Remember to always be polite, professional, and empathetic towards the customer. As Tim Ferriss advises, “Treat your customers like human beings, and they will always come back for more.”

Seven Sample Emails for Disappointed Customers

Product Not According to Expectations

Dear Valued Customer,

We regret the inconvenience caused to you regarding our product not living up to your expectations. In order to address the issue, we would like to extend a return or exchange offer to you. Please provide us with the necessary details of your purchase so we can further assist you. We value your satisfaction as one of our top priorities and hope to make things right for you.

Thank you for giving us the opportunity to serve you and trusting us with your purchase. We hope to continue our relationship and earn your trust in our products.

Thank you,

Customer Service Team

Inadequate Customer Service

Dear Valued Customer,

We are truly sorry for not providing the level of customer service that you deserve. We understand that our customer’s satisfaction is pivotal to our success, and failing to achieve this is disappointing for us. Please accept our sincerest apologies, and allow us to make things right for you.

We would like to offer you a discount on your next purchase and personally assist you with anything you require. Please do not hesitate to reach out, and we assure you that you will receive exceptional service from now on.

Thank you for bringing this to our attention, and we hope to have the opportunity to serve you better in the future.

Best Regards,

The Customer Service Team

Delayed Shipping

Dear Valued Customer,

We understand that it is frustrating for you to wait for your order longer than expected, and we apologize for not delivering the package on time. We value your time and trust and have taken immediate action to fix the issue.

As a token of our apology, we would like to offer you a discount on your next purchase and to expedite your current order by upgrading your shipping to the fastest possible option at no extra cost.

Thank you for your patience and understanding. We hope to continue to provide you with excellent service and high-quality products going forward.

Sincerely,

The Shipping Team

Technical Issue with a Product

Dear Valued Customer,

We apologize for the inconvenience caused to you because of the technical issues you encountered with our product. We appreciate your trust in our products and always strive to improve their quality.

Our technical team has investigated the issue and has taken steps to fix it. We hope you will find the updated version meets your expectations. Please accept our apologies, and thank you for bringing it to our attention.

We value your satisfaction, and as a gesture of goodwill, we would like to offer you a discount on your next purchase from our store. We hope to have the chance to serve you again and never disappoint you with our products.

Best,

The Technical Support Team

Wrong Item Delivered

Dear Valued Customer,

We regret to hear that you have received the wrong order. We apologize for the inconvenience and want to fix it as soon as possible. Please provide us with the details of your order number, and we will expedite the correct item to you with a prepaid shipping label to return the incorrect product.

We are sorry that this happened, and we want you to feel valued. As a token of our apology, we would like to offer you a discount on your next purchase and free shipping for your correct order.

Your satisfaction is our priority, and we hope to build a long-lasting relationship with you, providing you with excellent service and quality products.

Thank you for your patience and understanding.

Best Regard,

The Fulfillment Team

Unsatisfactory Response to Complaint

Dear Valued Customer,

We are sorry to hear that you were not satisfied with our response to your complaint, and we apologize for any inconvenience caused to you. We understand that our actions have not met your expectations, and we want to make it right.

We would like to set up a call with our customer representative to discuss the issue, understand your concerns and share our efforts to make it right. We value your feedback, and we want to improve, learn and grow from our mistakes.

Please accept our sincerest apologies, and rest assured that we are fully committed to addressing the issue and making sure it will not happen again.

Thank you for your patience and understanding. We hope to continue our relationship, and we will work hard not to disappoint you with our services in the future.

Best Wishes,

Customer Service Team

Low-Quality Packaging and Presentation

Dear Valued Customer,

We apologize for the unsatisfactory packaging and presentation of the product you received. We understand that you expected more quality and care in the handling of the package and that we did not meet your expectations.

We want to make things right for you and, at the same time, learn valuable feedback from you. We have revised our packaging and handling procedures, and we assure you that the next purchase will be packed and delivered according to your expectations and the quality standards that we always strive to provide.

Please accept our apologies, and as a gesture of goodwill, we would like to offer you a discount on your next purchase.

Thank you for bringing the issue to our attention, and we hope to have another chance to serve you and provide you with the best quality products and services.

Your Sincerely,

The Fulfillment Team

Tips for Writing a Sample Email for Disappointed Customers

Handling an upset customer can be a difficult task, but customer service representatives must put in their very best effort to resolve the issue. An email can be an effective medium to address the customer’s concerns and maintain a good relationship. Here are some tips for drafting a sample email for disappointed customers:

  • Begin with an apology: The first thing to do in your email is to apologize to the customer. Recognize the problem and express regret over the inconvenience caused. This can help the customer feel heard and understood, which can create a sense of trust between you and the customer.
  • Empathize with the customer: Put yourself in the customer’s shoes and try to understand their disappointment. Let the customer know that you understand their frustration and that you will do everything in your power to resolve the issue.
  • Provide a solution: Offer a solution that can address the customer’s problem. Be specific and provide enough detail to demonstrate that you’ve thought about the issue. Make sure that your solution is feasible and aligns with the customer’s needs.
  • Be concise and clear: Keep your message short and to the point. Avoid using complicated language and stick to the facts. Make sure that your message is easy to read and understand.
  • Follow up: After offering a solution, make a promise to follow up with the customer to ensure that their issue has been resolved to their satisfaction. This shows the customer that you value their experience and that you’re committed to providing excellent customer service.
  • Show appreciation: Thank the customer for bringing the issue to your attention and for giving you the opportunity to resolve the problem. Show appreciation for their business and let them know that their satisfaction is your top priority.

Remember that your email is a representation of your brand and your company. Ensure that you’ve proofread the email for grammar, spelling and formatting errors before sending it. Keep in mind that an unhappy customer could damage your company’s reputation by spreading negative feedback on social media and reviews sites. By following these tips, you can address your customer’s concerns effectively, convert disappointed customers into happy ones and retain their business.

FAQs for Sample Email for Disappointed Customer


What should be the tone of the email when addressing a disappointed customer?

The tone of the email should be empathetic and understanding while acknowledging the customer’s disappointment.

What should be the objective of the email?

The objective of the email is to address the customer’s concerns and provide a solution that will make the customer happy.

What should be included in the email?

The email should include an apology for the inconvenience caused, an acknowledgment of the problem, an explanation of what went wrong and a solution or compensation plan.

Should the email be personalized?

Yes, the email should be personalized with the customer’s name and a brief acknowledgment of their history as a customer.

Should the email be sent immediately?

Yes, the email should be sent immediately after the customer has expressed their disappointment so that they feel heard and valued.

What should be the length of the email?

The email should not be too long or too short. Keep it concise, between 200-300 words.

How can the email be made more effective?

The email can be made more effective by being genuinely empathetic towards the customer and by offering a solution or compensation plan that will make the customer feel valued and satisfied.

What should be the follow-up plan after sending the email?

The follow-up plan should include a phone call or another email to check if the customer is satisfied with the solution provided and to ensure that the customer’s trust and loyalty are retained.

What are the best practices for emailing a disappointed customer?

The best practices for emailing a disappointed customer include addressing the customer’s concerns genuinely, showing empathy, offering a compensation plan, and following up with the customer to ensure their satisfaction.

Until Next Time!

Thanks for taking the time to read about how to write a sample email for a disappointed customer. Remember, acknowledging a customer’s concern is the first step towards turning a negative experience into a positive one. Keep in mind the tips we’ve shared and customize the email to your own business and customer needs. We hope you found this article helpful and encourage you to come back for more practical tips and tricks in the future. Happy emailing!